New flagship store for Breil Milano in SoHo

On June 23, 2008, Breil Milano opened a new flagship store at 148 Spring Street in SoHo, the famous shopping district in New York City.

It is the first of a series of flagship stores that Breil Milano is planning to open in the major capitals of luxury and follows the inauguration of its monobrands in Berlin (February 2008), Florence and Barcelona (April 2008).

The 155 square meters in NYC blend with the tenor of the historical building in which they are located, but with a modern, luminous and pleasing touch. The ground floor (90 sq.m.) has small leather articles, eyewear and perfumes, with handbags, watches and jewelry in the basement.

The Breil Milano flagship store is an expression of new luxury, a quasi minimalist style in a harmonious blend of art and design. The high impact location is a mixture of warm natural colors and shades of bronze and green, where every detail, the furniture and furnishings have been designed and created ad hoc.

Breil Milano of New York City is a contemporary project in which the entire left wall is covered in original tiles, the work of Dutch artist Edwin Vlassenroot (edwinvlassenroot.com), who also sculpted very beautiful table lamps in copper. An orderly, minimalist beehive opposite the ceramic wall hosts the sunglasses. For jewelry and watches, a more intimate area on the lower floor has been created, where long walls of furniture in warm light-colored oak have been added with a very natural effect.

This new architectural concept for the Breil Milano flagship store will also be used for the stores in Rome (opening September 2008) and Milan.