New Coco Song advertising campaign

Coco Song® has changed its story. Or maybe it hasn’t. Its name and its products have made Coco Song® a highly evocative brand and an international cult that is synonymous with the Orient, fascination and beauty.

Now this beauty has a change of face and image to surprise us again. At Mido 2008, Coco Song® presented its new advertising campaign that is still inspired by the Orient, but has an original and surprising component. A beautiful Chinese painting with a bright red floral pattern is the background for a model with oriental features who looks at the fascinated viewers and transports them to a place where two universes and two cultures merge. A strong, direct concept that conveys the spirit of the brand in its explicit pay-off, “Italian design meets oriental luxury”.

The beauty and style of the eyewear in the Coco Song® collection represent a millenary past with roots in ancient China and is the perfect blend of the prestige and luxury of oriental culture and the refinement and originality of Italian design.
“We wanted to bring two cultures together” stated Elisio Tessano, creator and designer of the top Coco Song® line. “This brand is aimed at everyone who wants and loves to be daring, people who are energized by a strong cosmopolitan spirit, who appreciate culture and knowledge and feel they are citizens of the world”.

Thanks to the excellence of the material, the artisan attention to details that always refer discreetly to oriental culture – such as coins and ideograms – the Coco Song® eyewear collection is a perfect fashion accessory of rare beauty.

Precious details and bright colors, such as yellow, fuchsia and acid green, are accompanied by delicate silks and feathers inserted just underneath transparent acetate. Rare and highly fascinating details thanks to up to 150 stages of manual workmanship. Leaves, silk and feathers become an integral part of the eyewear and make it unique.

Expressiveness, research and the sensations of eyewear that is also a small masterpiece and whose image tells the story of a distant world that has never been so present and contemporary.